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Blueprint in View, Wenzhou market attracts high-end home appliances brands

Recently, the world's top luxury home appliance brand Fisher&Paykel and Sweden's Asko (Zhejiang's first retail flagship store) have both launched in Wenzhou. It is expected that the British high-end embedded home appliance Artaus will also open its first retail experience store in Zhejiang in July. At present, the world's well-known home appliance brands are gathering in Wenzhou to develop the high-end home appliance market.

The Wenzhou market was one of the first cities in China to introduce embedded home appliances. Wenzhou’s consumers for the high-end home appliances market accounted for more than half of the Zhejiang market. The open kitchen scene is just like the open minded Wenzhou people. Build-in style has become the first choice for home improvement. Wenzhou people believe that the kitchen is the foundation of families. It is also a social space where you can share food with family and friends and explore life. A piece of salmon, a cup of kiwi smoothie, and a cup of coffee is a perfect combo to comfort the soul.

Mr. Xu of Wenzhou Huawei International Trade said: "Fisheries & Paykel's modern and extremely flexible embedded appliances, especially drawer dishwashers, will surely lead the luxury experience of quality life."

Mr. Zheng of Zheng Luban said: “International brand home appliances must take root in China. Understanding the needs of the Wenzhou market is essential to have a bright future. Artaus’ MPV90 French four-door built-in refrigerator has a unique bottom cooling technology that makes the kitchen more practical. Our Artaus Experience Center is scheduled to release three products before it opens, and we deeply feel the consumption upgrade of high-end consumers in Wenzhou."

The integrated immersive retail store model not only satisfies the noble experience of consumers, but also creates a humanized home shopping scene. The important thing is to let consumers not only buy a product, but also build a good product experience for future use.

Wenzhou is at the center which focuses on the future. It will not only attract the world's top home appliance brands, but also lead the trend of high-end home appliance consumption.